01
Care became personal
Our son.
Our son's severe eczema made everyday care a question worth examining much more closely for our co-founder — mother and medicinal chemist.
Why KieSe₃₄ began
Care became personal.
KieSe₃₄ began with family experience, scientific curiosity and years of listening. Those experiences shaped what we paid attention to, how we formulated and the kind of everyday care we wanted to make easier to live with.
02
A moment that stayed with us
Our daughter.
During our daughter's chemotherapy, hospital specialists allowed her mother to use a balm she had formulated as part of her everyday care. We were surprised and encouraged when her consultant commented positively on how her skin and hair looked during treatment. That moment stayed with us and helped shape the care behind KieSe₃₄.
03
Listening widened the picture
Other mothers.
Years alongside mothers navigating sensitive and eczema-prone family care widened the questions around dryness, comfort, texture and routines that people could actually live with.
04
From lived questions to formulation
Designed from a real starting point.
Melanin-rich skin and textured, coily, curly and kinky hair were part of the development context from the beginning. That starting point helped shape attention to comfort, visible residue, softness, slip and manageability across real routines. Medicinal-chemistry discipline informed choices about ingredient contribution and each finished formula's role.
These experiences explain why KieSe₃₄ began. Sanaré is cosmetic care for everyday skin, hair and scalp routines.
01Care became personalOur son.+
Our son's severe eczema made everyday care a question worth examining much more closely for our co-founder — mother and medicinal chemist.
02A moment that stayed with usOur daughter.+
During our daughter's chemotherapy, hospital specialists allowed her mother to use a balm she had formulated as part of her everyday care. We were surprised and encouraged when her consultant commented positively on how her skin and hair looked during treatment. That moment stayed with us and helped shape the care behind KieSe₃₄.
03Listening widened the pictureOther mothers.+
Years alongside mothers navigating sensitive and eczema-prone family care widened the questions around dryness, comfort, texture and routines that people could actually live with.
04From lived questions to formulationDesigned from a real starting point.+
Melanin-rich skin and textured, coily, curly and kinky hair were part of the development context from the beginning. That starting point helped shape attention to comfort, visible residue, softness, slip and manageability across real routines. Medicinal-chemistry discipline informed choices about ingredient contribution and each finished formula's role.
These experiences explain why KieSe₃₄ began. Sanaré is cosmetic care for everyday skin, hair and scalp routines.
